How to price a used iPhone (and sell it quickly)
Updated 9 November 2026
Phones are the easiest thing to sell second-hand and the easiest thing to underprice. Five minutes of research makes the difference.
Find the real market price
- Search BidBuy and other Irish marketplaces for the same model and storage, and look at what is still listed versus what has gone.
- Check what trade-in and refurbisher sites offer — your private price should comfortably beat it, or buyers have no reason to come to you.
- Battery health (Settings → Battery) matters: under about 85% buyers will expect a discount.
Things that move the price
- Storage size
- Unlocked to all networks
- Original box and cable
- Screen and back condition — photograph any marks honestly
Before you list
- Back it up, sign out of iCloud and turn off Find My — a locked phone is unsellable.
- Erase all content and settings only after signing out.
- Take clear photos in daylight, including the screen switched on.
Pricing strategy
Price slightly above where you are happy and tick “open to offers”. If it has not had an enquiry in a week, reduce it — everyone who saved your ad gets a price-drop email automatically.