How to set a reserve price
Updated 9 November 2026
The reserve is your floor, not your target. Set it at the lowest price you would genuinely accept today.
Start from evidence
Look at comparable items that actually sold, not asking prices. Asking prices are what people hope for.
Too high is the common mistake
A reserve above the market means a no-sale and a relist. Bidders compete hardest when they sense the item will sell.
Keep it to yourself
BidBuy never shows the reserve to bidders. Do not post it in the description either — a bidder who knows it bids one increment over and stops.